3 Secrets that put me in the top 1%
The secret to my top-tier marketing performance is my capacity analyze ad-data and see they story that’s hidden within the way users engage with each element of your marketing funnel.
Secret #1
60% of marketing performance comes from targeting the correct audience. 30% of performance comes from crafting a strong offer. And only 10% comes from other content and visual design elements.
Yet 90% of marketers (and clients) focus most of their attention on design and visuals.
I focus 90% of my energy on the elements that produce 90% of the results.
Secret #2
A high-performance marketing funnel has to be crafted with a strong emphasis on the user’s perspective. We need to think about what their pain-point is and what solution they would find most appealing.
I approach the entire funnel from the mindset of the target audience. Why did they type certain keywords? Why did they click on certain ads? Why was offer A more appealing to them than offer B?
Secret #3
Over the course of 15+ years of experience being hired to clean up other marketers mistakes, I’ve found that there are a lot of marketing agencies, freelancers and teams that know the steps to creating ads campaigns.
But very few of them actually understand data analysis.
The thing that differentiates me most is my ability to see the story in the data, and implement profitable optimizations.