Combining optimized paid-ad campaigns, conversion-focused landing pages, automated email sales journeys, speed-to-lead phone calls, and SEO-driven blog content can dramatically increase a business’s ROI on their marketing budget. Here’s how these strategies can lead to massive growth:
Optimized Paid-Ads:
With targeted ads, you reach the right audience at the right time, bringing high-quality traffic to your website. When fine-tuned, these ads minimize waste and maximize efficiency. Businesses using optimized ads see significantly better returns, reducing cost per lead by up to 90% with well-optimized marketing funnels (20% to 50% performance increases are common).
Conversion-Optimized Landing Pages:
When visitors land on your site, conversion-focused landing pages make it easy for them to take action. These pages are designed to be simple, persuasive, and direct, increasing the likelihood of turning visitors into customers. A well-optimized landing page can boost conversion rates by as much as 200%.
Automated Email Sales Journeys:
After someone shows interest, automated email sequences nurture leads, providing timely and personalized follow-ups. These emails keep your brand top-of-mind, helping push leads toward purchase. Research shows that businesses using automation to nurture leads can see a 451% increase in qualified leads.
Speed-to-Lead Phone Calls:
Speed is critical in sales. Studies show that calling a lead within 1 minute can increase sales conversions by an average of 391%. This stat is supported by the fact that 78% of people who submit lead forms work with the first business that contacts them. Speed-to-lead calls close deals faster and lock in customers before the competition.
SEO Blog Content:
SEO-optimized blog content boosts search engine rankings, driving organic traffic and creating long-term value. This content not only brings in organic traffic and leads, but also reinforces your paid-ads traffic and lets them use your blog to find answers to their questions before they contact your sales team. We’ve seen 200% to 400% increase in paid-ads lead volume triggered by allowing people to explore an in-site blog that has deeply insightful, educational or entertaining content.